
But here we are, about six years into this experiment in a 3d virtual world that was not explicitly a game. Linden Lab has a new bunch of folks at the top, including several from Adobe with a focus on customer experience. Both Cory and Phillip have Left The Building. The company is obviously shifted hard towards the business end of things and if you're interested in the bottom line, that's probably a good thing.
On the independent content creator front, the stench of lawsuits is in the air, Bettina has just closed up the NPIRL blog presence. Linden this week very publicly launched their deep-scan DMCA takedown tools, and a number of content creators are leaving or already left some time ago (some loudly, most simply walked off into the sunset). I've never been fond of the major "content creation conglomerates" who tended to underpay and overwork, but these too are gone from the grid.
It's hard in some ways to make the case that this is all bad exactly. It's more like Growing Up, and so I won't rage against the dying of the light, but I will sit wistfully and sip my coffee, and watch the sun come up on the night after what was a really great party, where some weird shit went down, but nobody actually died.
(Incidentally, my virtual alter ego takes this less lightly and will not go gentle into this good night. Instead he stays up all night shouting Ginsberg and writing protest slogans in sharpie across the back of my laptop. He's been reading over my shoulder too much, mostly Wired Shut and probably also this paper I am going to be presenting in about a week at Kings College in London. No worries, his voice will get tired soon anyway, and he's got the attention span of a goldfish.)
Second Life was childish and selfish and ridiculous and silly, and yes more than occasionally pornographic, violent and ugly. It was a big giant horrible beautiful mess - like all of the brains of all of it's users suddenly exploded into a seething mass of Id. In retrospect, because of this it's astounding that it has survived at all. Truly astounding that major corporations, including the one I work for, ever set foot there. Amazing that we're still there.
Linden knows this, and so the great cleanup began. It's the natural way of things in the real world anyway, where the agenda more often than not is set by those with cash in hand, but of course as truly insipid as the name is, the "Second" part of the name "Second Life" always held out promise of a break from this reality. It's difficult to watch the first time a child runs into a sharp corner, the first time someone gets dumped, the first time they realize that the world is not really their friend.
I can't really leave you on such a sad note, so even though I'm writing what amounts to a eulogy, here's a ray of hope: There are still a lot of people on the grid making beautiful things. There are new people signing up every day, and some of them might have stronger ideas that I do about how to make things wonderful again. Better still, there are people in the world who understand that there are reasons to make and share your vision that aren't so relentlessly commerce driven. My avatar might be a nutcase, but he's not wrong - Creative Commons and the open source movement both provide a reasonable grown-up framework that proves the Bazaar AND the Cathedral can coexist, even if at times it seems we've leaned a bit too far towards one side of the sacred or profane.
Concretely, I hold out a secret hope that there are people at Linden who understand the difference between creating something for the common good and creating a business. Ideally, Linden would break the infrastructure portion of it's company off into a nonprofit entity like the Mozilla foundation, who would work on open source software to run the original vision of the "3D web." This would hardly cut into the bottom line - Linden itself could become the primary content holder for all existing content, continue to run Mainland and provide hosting and support service for corporations that want to run
For now even as you shave off your mowhawks and put away your noserings, remember to hold on tight to your friends and never let go of your sense of wonder. Interesting things are always interesting.
Goodnight.
-T



